A clearer path for independent agencies.

NEWS & INSIGHTS

Stay informed. Move forward.

Practical guidance and selected industry reporting for the decisions independent agency owners make every day.

16 guides

Buy & sell

How to buy an insurance agency

A successful acquisition starts with the right fit, a disciplined review, and a transition plan that puts clients first.

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Buy & sell

Prepare your agency for sale

Make your business easier to understand before asking a buyer to make a major decision.

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Buy & sell

What drives an insurance agency’s value?

Understand the questions behind a valuation before relying on a headline multiple.

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Start & grow

How to start an independent insurance agency

Start with the business you want to build. Then connect the licensing, markets, systems, people, and capital needed to run it.

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Carrier access

Carrier access for new insurance agencies

Getting licensed and getting access to the right insurance markets are separate challenges. Understand the relationship behind the carrier logo.

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Start & grow

Build a realistic agency startup budget

Give every startup cost a place—and leave room for revenue to arrive more slowly than you hope.

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Start & grow

Grow a small agency without losing your footing

Make the next stage of growth a repeatable operating process, not a bigger pile of work for the owner.

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Financing

Explore financing for your next agency move

Start with the purpose of the funding, then prepare the information a lender or advisor needs to evaluate it.

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Marketing & sales

Build a website and marketing process that earn trust

Help a prospective client understand whom you serve, why you can help, and what happens after they contact you.

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Agency operations

Set up people and processes before the workload grows

Clear responsibilities make a small team more dependable and make it easier to bring the next person aboard.

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Carrier access

How to choose the right network, aggregator, or cluster

Start with the agency you want to build. Then look for a group whose markets, support, and agreement fit that plan.

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Carrier access

Independent, but supported: why agencies join larger groups

A larger group can give a local agency access to people and resources it would struggle to build alone. The value depends on what the agency actually uses.

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Carrier access

Before you join: costs, ownership, and the exit conversation

A promising relationship deserves a careful review of how it works on day one, during growth, and when circumstances change.

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Technology

Choosing an agency management system your team can use

Your agency management system should support the daily work of servicing clients and maintaining reliable records. Start with workflows before comparing feature lists.

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Technology

Comparative raters: look beyond the lowest price

A comparative rater can simplify gathering quotes. Its value depends on relevant markets, dependable information, and a careful review of the resulting options.

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Technology

A CRM that supports agency growth without adding busywork

A customer relationship management system should make the next useful action clear: whom to contact, why, and who is responsible.

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