A clearer path for independent agencies.

START AN AGENCY / YOUR LAUNCH ROADMAP

From “what if” to open for business.

Nine practical planning steps for starting an independent insurance agency. Start where you are, and work through the decisions at your pace.

Your startup roadmap

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01

Define your agency

Choose your customers, business mix, service area, and the kind of agency you want to run.

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02

Build your business plan & budget

Map setup costs, monthly expenses, owner income needs, and a conservative revenue timeline.

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03

Verify licensing & business formation

Check individual and agency requirements with the relevant state authorities before you launch.

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04

Plan your carrier access

Explore direct appointments, groups, and placement options. Understand whose code you use and how you get paid.

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05

Arrange E&O & professional support

Discuss appropriate coverage and business requirements with providers and qualified advisors.

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06

Choose your technology

Plan your AMS, comparative rater, CRM, business email, phone service, and secure record handling.

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07

Build your marketing & sales process

Create your website, develop referral relationships, and assign responsibility for every new inquiry.

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08

Prepare staffing & service workflows

Define who owns policy changes, renewals, billing questions, and exceptions. Test the handoffs.

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09

Launch, measure & improve

Set weekly priorities, review service capacity, and build a repeatable process for growth.

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