START AN AGENCY / YOUR LAUNCH ROADMAP
From “what if” to open for business.
Nine practical planning steps for starting an independent insurance agency. Start where you are, and work through the decisions at your pace.
Your startup roadmap
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Define your agency
Choose your customers, business mix, service area, and the kind of agency you want to run.
Explore this stepBuild your business plan & budget
Map setup costs, monthly expenses, owner income needs, and a conservative revenue timeline.
Explore this stepVerify licensing & business formation
Check individual and agency requirements with the relevant state authorities before you launch.
Explore this stepPlan your carrier access
Explore direct appointments, groups, and placement options. Understand whose code you use and how you get paid.
Explore this stepArrange E&O & professional support
Discuss appropriate coverage and business requirements with providers and qualified advisors.
Explore this stepChoose your technology
Plan your AMS, comparative rater, CRM, business email, phone service, and secure record handling.
Explore this stepBuild your marketing & sales process
Create your website, develop referral relationships, and assign responsibility for every new inquiry.
Explore this stepPrepare staffing & service workflows
Define who owns policy changes, renewals, billing questions, and exceptions. Test the handoffs.
Explore this stepLaunch, measure & improve
Set weekly priorities, review service capacity, and build a repeatable process for growth.
Explore this step